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To help our subscribers achieve greater success by providing the marketing knowledge, skills, and tools necessary to elevate their marketing efforts and achieve greater success in their legal practice.
Through our platform, we aim to make our subscribers smarter by providing them with valuable insights and resources, happier by reducing the stress and uncertainty often associated with marketing, and more successful by helping them attract and retain clients, build their brand, and grow their business. Our ultimate goal is to be the go-to resource for attorneys looking to enhance their marketing capabilities and achieve long-term success in the legal industry.
Law firms that are built to last and attorneys who plan to make a successful career out of law must not only engage in marketing but also must embrace it. Whether you practice personal injury and are trying to get more consumer intake, or are a highly experienced commercial firm focused on referral business or are a new attorney just starting your practice, relative success in your marketing efforts can be the difference between having a good practice versus a struggling one or the difference between having a good practice and a great one. Committing to a marketing program is a choice that every firm and every attorney must make. We are here to help you when you do.
Kim Sailer and Todd Blackman, marketing veterans, founded LawBARD in 2023, with the aim of assisting law firms to improve their intake using a blend of time-tested and innovative marketing tactics and strategies. We also recognize that the practice of law can be stressful, competitive, and pressure-filled. As a result, we believe in providing content and resources that can help attorneys maintain their well-being and achieve a healthy work-life balance.
Kim Sailer is a Co-Founder at LawBARD, drawing on more than 30 years of experience in marketing and management. Over 17 years ago, she established BARD Marketing, a legal marketing company that has helped legal firms of all sizes and specialties achieve success in a fiercely competitive marketplace. Kim’s areas of expertise include branding, content marketing, digital marketing, social media marketing, email marketing, reputation management, event marketing, public relations, and more. She is widely regarded as a thought leader in her industry and is committed to keeping up with the latest trends and best practices in legal marketing. With her talent for connecting with others and influencing them, Kim is an ideal partner for lawyers looking to enhance their marketing strategies and attract new clients. Through Kim’s expertise and guidance, legal professionals can not only gain access for marketing guidance but also leverage her vast experience to achieve their goals and overcome their challenges.
With over 20 years of professional experience, Todd Blackmon distinguishes himself through his unique blend of artistic vision, technical skills, and business acumen. Serving as Art Director at BARD Marketing, he expertly led creative teams, developed innovative branding strategies, and skillfully managed customer expectations. In addition to his expertise in overseeing interactive marketing campaigns and digital advertising, Todd has also been instrumental in pioneering applications of AI in design and marketing strategies. His understanding of AI extends to improving user experience, streamlining design processes, and enhancing content strategies. Proficient in graphic design, typography, motion graphics, video, photography, and AI applications, Todd has consistently delivered transformative solutions that exceed client expectations, further solidifying his reputation for creativity, innovation, and excellence.
Gain insights from industry experts who share their knowledge and expertise to help you navigate the legal landscape.
Denise D. Lehr serves as the Director of Professional Development and Compliance at Kelley Kronenberg. In this role, Denise works with the firm’s leadership to ensure that all of Kelley Kronenberg’s attorneys and staff are fully equipped with the skills and resources needed to handle the workload and dedicate the utmost care to client service. Additionally, she provides mentoring, coaching, and performance management strategies to help department leaders and their associates improve productivity and profitability.
Autor and content contributor.
Gabriel F. (Gabe) Zambrano is a trial attorney at Lytal, Reiter, Smith, Ivey & Fronrath, a leading personal injury law firm in Florida. Gabe over 25 years of experience in representing victims of catastrophic accidents, wrongful death, and defective products, pharmaceutical drugs, or medical devices. His mission is to help, empower, and advocate for his clients and their families in their pursuit of justice and compensation.
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Scott C. Perry is a partner at Murray Guari Trial Attorneys. Scott has over 12 years of experience in personal injury and wrongful death matters from their inception through trial, with a focus on litigation matters. Scott holds numerous leadership roles in professional bar associations. He is recognized as an AV rated preeminent lawyer by Martindale-Hubbell, a National Trial Lawyers Top 40 Under 40, and Super Lawyer Magazine’s Florida Rising Star.
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Brenda F. Pagliaro is a veteran of the legal profession and a Florida Supreme Court Certified Circuit Court Mediator and Qualified Arbitrator at MediationWorks. She has more than three decades of legal and litigation experience. Her career began in private practice where she represented municipalities, employers, insured and self-insured clients.
In 2004, she joined a large Florida corporation where she established their in-house legal department. Her practice focused on litigation of workers’ compensation and employment and labor law, including claims under the Title VII of the Civil Rights Act of 1964, American with Disabilities Act, Age Discrimination in Employment Act, FLSA/Wage and Hour, Family Medical Leave Act and statutory Retaliation claims including Whistle-blower and Workers’ Compensation. She also was a trusted legal counsel to the C-Suite and actively engaged in strategic planning and risk mitigation measures during the company’s 3x growth.
Today Brenda mediates and arbitrates these and other matters at MediationWorks.
Cathi Marcus is a Certified Professional Life and Business Coach, a published author and a public speaker. She specializes in Personal Transformation, Energy Management, Mindset, Life Purpose, Conscious Living, Addiction Recovery and Authenticity.
Accordion Content
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John Sailer is a seasoned business leader and strategist with a passion for mentoring and coaching the next generation of business professionals. With over two decades of experience in startups, turnarounds, public company sales and marketing leadership, and successful M&A transactions, he brings a wealth of knowledge and expertise to the table.
Based in Vero Beach, Florida, John dedicates his time to advising and mentoring early-stage companies and sales leaders at Thriv Ventures.
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Josh Vega is a seasoned videographer, photographer, and content creator with a strong background in content marketing on YouTube. Author of Mastering YouTube: The Real Estate Agent’s Guide to Video Marketing, Josh helps real estate professionals leverage video to grow their business and connect with their audience.
Discover Our Valued Affiliate Partners: Working Together for Your Legal Advantage
At Law Bard, we’re honored to partner with a select group of reputable affiliates who uphold our dedication to quality in the legal marketing and business space. Each partner is chosen for their reliability, forward-thinking solutions, and the unique value they offer our clients.
Becoming a contributor to LawBARD offers a unique opportunity to share your insights, expertise, and perspectives with a community passionate about law, policy, and the future of legal practice. Whether you’re an industry professional, academic, or legal enthusiast, your contributions help foster meaningful dialogue and provide valuable resources to our readers. Join us in shaping conversations that matter and make an impact in the world of law by sharing your voice on LawBARD.
Bringing value to our lawyer subscribers by providing up-to-the-minute marketing knowledge strategy, and guidance for the price of a lunch, monthly, helping make our subscribers more successful.