Hello and a hearty welcome to LawBARDs latest five things video. Today we are going to talk about A B Testing. If you or your law firm is involved in digital marketing or digital advertising, you have probably heard the term A B testing, but the questions are what is A B testing, why should you use it, and how does it work. Stick around and learn all about A B testing.
First things first, what is A B testing? In simple terms, A B testing, also known as Split Testing is a method for comparing multiple versions of something to see which version performs better. It’s predominantly used in digital marketing, including website copy, emails, digital ads and other marketing campaigns.
Secondly, A B testing is performed to optimize the user experience, increase conversion rates, or improve metrics such as click-through rates and engagement time.
Third, when performing A B testing, you often find that seemingly minor tweaks to website copy or an advertisement can have surprisingly large increases in conversion or engagement. Things as simple as minor changing of copy or placement of a button on a website can have significant impact.
Fourth, A B testing often needs time for true results to have statistical relevance. For example, if you are A B testing website copy, you must have enough visitors for the results to be accurate.
Lastly, A B testing is becoming easier to implement as it is often built into digital platforms. Marketing Automation and Email Marketing tools such as HubSpot and Mailchimp offer built-in A B testing capabilities. If A B testing is not built into your chosen platform, you may need to use a 3rd party A B testing platform such as Google Optimize 360 or VWO, which integrate into various digital platforms.
So, that’s it for this episode of LawBARD’s Five Things. For any questions, feel free to reach out to us at info@lawbard.com. Thanks for tuning in and have a great day!
